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Psychology of the Unconscious – Book Cover Series

A book cover concept for Carl Jung’s Psychology of the Unconscious, developed as three related cover treatments with matching bookmarks.

Tools:

Tools:

Illustrator, Photoshop

Category:

Category:

Graphic Design

Front and back cover mockup of 'Psychology of the Unconscious' by Carl Jung, featuring a concentric spiral illustration and back-cover blurb
Close-up of the cover's spiral illustration paired with a matching branded bookmark
Close-up of the cover's spiral illustration paired with a matching branded bookmark
Close-up of the cover's spiral illustration paired with a matching branded bookmark

Overview

One spiral motif, three cover treatments

The project explores three cover treatments for Psychology of the Unconscious, using the same spiral motif to create distinct variations within one coherent system. Each cover extends into a matching bookmark.

The Challenge

The cover needed to translate an abstract psychological subject into a clear visual idea without relying on literal imagery, while remaining coherent across three variations and their matching bookmarks.

The Approach

A concentric spiral becomes the central metaphor for the unconscious, repeated through three monochrome treatments. Strong typographic hierarchy and a restrained red accent connect the covers and bookmarks as one system.

Two copies of the 'Psychology of the Unconscious' cover crossed diagonally, close up on the title and concentric spiral artwork.
Two copies of the 'Psychology of the Unconscious' cover crossed diagonally, close up on the title and concentric spiral artwork.
Hardback mockup of the concentric ring cover, with its matching bookmark laid diagonally across it.
Hardback mockup of the concentric ring cover, with its matching bookmark laid diagonally across it.
Paperback mockup of the stepped spiral cover, showing the title and Carl Jung's name over a black and grey spiral.
Paperback mockup of the stepped spiral cover, showing the title and Carl Jung's name over a black and grey spiral.
Top-down view of the front cover with the matching bookmark laid vertically across it, extending above the top edge.
Top-down view of the front cover with the matching bookmark laid vertically across it, extending above the top edge.

Contact

Good design starts with a conversation.

Whether it’s a visual identity, an editorial piece or a digital experience, I’d love to hear about what you’re working on.

Contact

Good design starts with a conversation.

Whether it’s a visual identity, an editorial piece or a digital experience, I’d love to hear about what you’re working on.