Nex.us Bank - Brand Identity Guidelines
A brand identity system for Nex.us Bank, built around an N and dot symbol, with a full guidelines manual and applications across print and digital.
Illustrator, Photoshop
Graphic Design
Overview
A simple identity built around connection
The identity centres on the letter ‘N’ and a single dot representing the customer, creating a clear visual idea around connection and dialogue. Aeonik Pro supports the system across the guidelines and applications.
The Challenge
The identity needed to balance stability and trust with a more human, contemporary character suited to a digital bank.
The Approach
The ‘N’ anchors the identity, while the dot represents the customer as a point of connection. The system extends through colour, typography, spacing, patterns and usage rules, applied across print, signage and digital touchpoints.
