Logo Design – Selected Marks & Wordmarks
A collection of selected logos, symbols and wordmarks created across finance, hospitality, retail and digital products.
Illustrator, Photoshop
Graphic Design
Overview
Marks and wordmarks across different brand contexts
The collection brings together logo, symbol and wordmark work across finance, hospitality, retail and digital products, with selected applications showing how the marks adapt across different contexts.
The Challenge
Each project needed a distinct character while remaining clear and recognisable across different sizes, formats and applications.
The Approach
Symbols, letterforms and wordmarks are developed through proportion, typography and simplified forms, then shown across selected applications to test clarity and character.
