Botaniq – Tea Packaging Design
A packaging concept for Botaniq, combining geometry, botanical forms and references to the Japanese tea ritual across three tea varieties.
Illustrator, Photoshop, Figma
Graphic Design
Overview
A unified identity across three tea varieties
Botaniq uses a shared visual system to bring Herbal, Green and Spiced teas together as one coherent packaging range.
The Brief
The packaging needed to give each variety its own character while keeping the range visually consistent, calm, and recognisable as one brand.
The Approach
A soft circular sun motif and a calligraphic Chado reference form the core visual language, while colour distinguishes each tea within a shared botanical palette. Neue Haas Grotesk and Sugar Magic complete the typographic system.
